The Ayo Oslo story began with a mother who struggled to find winter apparel that was gentle enough for her 1 year old son to use. He suffered from atopic eczema and his skin was easily aggravated. Wool made of cashmere is incredibly soft and comfortable to use, and is also not difficult to find in stores. The challenge is that cashmere products offered in the market provides for little to no information about the origin and manufacturing process. These challenges laid the foundation of Ayo Oslo. An intricate journey that took the founder 3 years to complete.
Ayo Oslo is an apparel brand that offer quality garments with integrity, with a lower
environmental footprint, made from 100% natural and organic high-quality fibres,
developed in timeless designs with demands for responsible and ethical business
The Ayo Oslo garments have a reduced environmental footprint that has been reduced with -90% water consumption, energy by -28% and CO2 by -86%.
3 types of wool are offered, considered to be in the luxury segment: cashmere, yak and camel wool. The animals graze in natural surroundings and treated with respect, in keeping with the heritage and tradition of the Mongolian nomadic herders. The raw material procurement help to empower local communities. The nomadic herders participate in an environmental management project to rehabilitate pasture areas. Ayo Oslo donates 1% of its proceeds back into the nomadic herders community to alleviate hardships during dzuud winters.
The value chain that has been developed is curated and unique, so Ayo Oslo can keep its promise to their customers.
Keep warm, guilt free, with Ayo Oslo apparel.
How are your garments more eco-friendly than other high-end woollen
sweaters? Why chose AYO’s woollen garments?
A great deal of time and effort has been spent to reach our vision; our commitment to offer high-quality garments that are ethical and responsibly sound.
Mitigating risks and challenges are a big part of the undertaking, and our endeavours will leave no stones unturned to counter the status quo and to continue staying true to our mission and values.
One of the most important parts of our challenges has been, and will always
be, to find collaborators with aligned values to our own.
We collect our wool from herders that collaborate in an environmental management project. The aim is to manage pasture areas in a sustainable manner ensuring degraded pasture areas are rehabilitated, enabling a cyclical pasturing system for future generations. Furthermore, our collaborating partners in charge of processing the raw materials into final garments are committed to the environment by practising pollution prevention and pollution control. In addition, they are investing in green projects in their local community, the right step towards a greener environment.
We source our wool from the Nomadic herders of Mongolia. They live a
traditional lifestyle, where respect and harmony prevails between humans and
their livestock. Buying wool from them enables the communities to be self-
sufficient and helps them thrive.
We knit our sweaters in Mongolia, where the raw material is from, ensuring most of the value chain remains in Mongolia, which in turn will benefit the local communities.
Mongolian cattle, sheep, goats and camels are raised naturally, without the
use of antibiotics and hormones, and spend most of their lives in open,
unfenced pastures, making the wool organic. It goes without saying that the
Nomadic herders of Mongolia do not practise mulesing.
The animals graze in the vast Mongolian steppes in the summer and adapt to the harsh winters where temperatures can drop as low as minus 40ºC. These animals yield some of the best quality natural wool fibres in the world.
Garment and processing:
Much energy and water goes into processing of garments. Omitting attribute-enhancing processes in the production stages will reduce the carbon footprint and water consumption compared to other commercial woollen garments on the market, leaving ours naturally soft, and ready to be enjoyed by even the most demanding customer. Once the garment has lived its full cycle; has been used year after year, repaired, handed down as heirloom and donated to thrift shops, it will eventually unite with Mother Nature due to being biodegradable.
A big part of our value chain is carried out in Mongolia, therefore unnecessary emissions due to transportation are reduced.
Mongolia, with its long winters and dry climate, is generally not suited to growing many crops. As such livestock, primarily goats, sheep and cattle make up around 80% of the country’s total agricultural production. Mongolian wool has a lower carbon footprint compared to wool from other wool producing countries since Mongolia’s livestock husbandry practices use mainly indigenous breeds, with low productivity and small body size. They do not have the same impact as industrial dairy, pig and poultry production.
A part of our proceeds go to campaigns that are important to us, and a part of the donations go directly back to aid to the local Mongolian community, with reliefs funds provided during difficult times such as dzuds. We believe this is the best way to help stabilize a volatile situation that involves humans, animals and the planet.