It is difficult to navigate through all the information that exists about environmentally friendly clothing. There are large emissions related to the industry of making clothes. Production of synthetic textiles contributes to CO2 emissions. Cotton requires a lot of water and a lot of toxic chemicals are used. We at Ayo Oslo want to make it easier for you to own sustainable clothing.

The clothes you already own are the most sustainable

The biggest problem with today's clothing industry is the incredible consumption. We own too much clothing, and much of it is not even used. So before you buy something new, it may be worthwhile to take an extra look in your wardrobe. Can you find something you haven't used in a long time? Can you come up with any new ways to use your garments? You can get very far with a little creativity.

Avoid fast fashion

In recent years, the fashion industry has gone from having a new collection every season to releasing new styles every week throughout the year. The big brands never run out of clothes. Poor quality clothes are produced that fit a short-term trend, so you are always ready for the next trend. This concept is called fast fashion. There are clothes that are produced and sold cheaply, and contributing to negative eco-impact.

Wear garments many times

Have you ever bought something for a special occasion and then never used it again? Many of us have probably done that. Wearing clothes a few times and buying new often contribute to increasing your eco-footprint. The # 30wears movement is a response to fast fashion. Ask yourself the question: "Will I wear this garment at least 30 times?" before you buy anything. If the answer is no, you may want to reconsider whether it is worth buying.

Buy quality

Look at the label when buying clothes. Clothes made from natural materials such as wool, organic cotton, silk and linen are much better for the environment than synthetic fabrics. If there is polyester, acrylic or elastane on the label, it means that there is plastic in the garment, and it releases microplastics into the environment. Natural materials are more comfortable both for the body and for the planet. The cost is a little higher, but if you think about how much longer the garments last, it will be cheaper per use.

Buy less

We're not trying to tell you not to buy clothes at all. But it pays to think twice before buying something. We have probably all experienced to have bought something at a 70% discount simply because it is on sale, not necessarily because we really loved the garment. Avoid buying on a whim and ask yourself if it is a garment you really need. If the answer is no, it's okay to sit it out. If you can not put the thought away, you can always go back later and buy it.

Washing less frequently

It pays off for both your clothes and the environment to wash clothes infrequently. Washing clothes requires a lot of water. It wears and tears on your clothes. When you wash clothes made of synthetic materials, microplastic is released. If there is an odour that makes you wash clothes, you can first try to air it and see if the smell disappears. With minor stains, it sometimes works to remove it with a damp cloth. If the garment needs washing, follow the washing instructions on the garment. Try to use low temperatures whenever possible.