Everything has an impact

There is no planet B

Consistently producing products, whether sustainably or not, prompts a need for greater responsibility. Our brand is firmly committed to holistic sustainability, guiding us toward a brighter future.
The rising consumer awareness serves as a catalyst for improving production practices. To address overconsumption, we prioritize responsibility, awareness, and knowledge.
Opting for fewer, high-quality garments that remain in use until they're well-worn represents a responsible choice, minimizing the impact on our planet and its people.
To instigate change, we must all assume accountability for our choices. As a brand, our pledge is to craft enduring, top-quality clothing while maintaining transparency about our production processes. This empowers our customers to make informed decisions.
Elevating the standards of our seasonless, affordable essentials contributes to conscientious consumption, fostering a positive global impact.

Slow & thorough

We aim to craft the finest, softest, and seasonless woolen garments, prioritizing eco-friendly, high-quality materials while respecting every individual in the process. Our designs embody contemporary Nordic simplicity, maintaining a harmonious balance between form, function, and quality as our guiding principles.

Our soft and seasonless garments are like old friends, always there when you need them, year after year. We promise you'll not only adore them but also find comfort in knowing you're making a sustainable choice, avoiding the unnecessary accumulation of clothing that often goes unworn.

Our distinctive value chain allows us to craft garments that make a positive difference. We take pride in being awarded a grant by Innovation Norway, a testament to our commitment to innovation and the sustainable development of Norwegian businesses and industries.

Discover our remarkably soft woolen garments at an affordable value, exemplifying integrity and quality. We firmly believe this embodies the most sustainable and responsible choice - with a lower cost per wear for people, planet and animals.


86% less CO2 emission compared to similar woollen garments during production only.

Maintaining all our value chain in Mongolia eliminates unnecessary CO2 emission due to movement of raw material to and from different processing factories in different countries. This is a calculation that has not been factored into our our calculations above. CO2 emission caused by transport vary according to how brands want to produce their products.

Leaving our value chain in Mongolia empowers local communities by giving them a livelihood in order to thrive.

90% water saved during production when making our woollen sweaters compared to similar garments.

We've designed a processing cycle that is shorter than industry average.

We keep our wool as natural as possible, which means a shorter production process where no toxic chemicals is added onto our garment in order to enhance features and color.

Our garments are all natural as mother nature intended.

28% energy saved during production compared to similar woollen sweaters.

The raw material is sourced from herders participating in eco-management project.

This enables a cyclical pasture system ensuring not only high quality pasture areas for the ruminants, but also diminishing desertification and ensuring a livelihood for future generations.

All our woollen garments is hand harvested a by the herders, a practise that is considered most animal friendly compared to shearing.